Tag Archives: marketing

Cisco’s “Strand” Moment

After a couple of days leave I came back to find my inbox full of messages about a marketing campaign which Cisco Networks had put together specifically targeting Juniper by name, claiming they “over-promised, under-delivered” on their QFabric technology.


If you really want a laugh the link is: www(dot)overpromisesunderdelivers(dot)net .


This struck me (and many others) as an odd approach. Cisco has shone the light of publicity on a major competitor on the eve of the launch of a major new piece of technology; QFabric.  This forms part of the “Project Stratus” which has been on-going since 2009.

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